Simplicity is the key. I'm sure you've heard this before. Think of Apple and it's design concept or Google's Pixel line of products. They look clean, fresh, and do their job how they're supposed to.
Your business should run the same way.
As a physical product or creative business, outsource what you can afford, and stay focused on your creations.
If you offer services to clients, keeping up with technology and the latest software is vital to your success. Also, knowing what services your clients use for communication and collaboration allows you to meet their expectations seamlessly.
It's all about focus on improving your products or services to keep the clients you have, marketing yourself to gain new clients, and moving forward towards growth.
Keep it simple. Keep it secure. Keep it going to the next level.